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Search, Web & Mobile Analytics
Data & Analytics

Search, Web & Mobile Analytics

While search engine optimization and paid advertising can drive traffic to your website, there is no guarantee that your conversions will be maximized. Whether it is website or a mobile application, you need to constantly analyze, test and refine your application in order to ensure optimal conversions (e.g. buying a product, signing up for a newsletter, etc.). Our search and online advertising experts have worked for over a decade analyzing millions of records of application traffic data and derived insights on customer behavior. With experience running statistical experiments ranging from AB testing to multi-arm bandit algorithms, our statisticians can help implement and identify strategies to maximize your value.

Our Services

Our analytics services for search, web and mobile include:

Enhanced ecommerce analytics & cart abandonment tracking Enhanced ecommerce analytics & cart abandonment tracking
Google Tag Manager implementation Google Tag Manager implementation
Web and mobile traffic analysis Web and mobile traffic analysis
Customer segmentation Customer segmentation
Cohort analysis Cohort analysis
A/B testing A/B testing

The Benefit to Clients

Whether it is Google or Adobe Analytics, we can help you track your customers in your preferred analytics tool. With our experienced search analytics team, your organization can:

  • 1Audit the health of search optimization of your website
  • 2Design analytics tracking solutions and audit implementations across Google and Adobe Analytics
  • 3Implement tag management solutions in Google Tag Manager to reduce development efforts
  • 4Understand how and which customers are engaging with your application or website via Analytics
  • 5Derive insights on how to maximize conversions and revenues

Our certified developers

With a team of highly experienced technologists having advanced certifications across leading enterprise platforms, we provide expert solutions across Sitecore, Acquia, Drupal, SharePoint, Magento, Azure, AWS and more.

AWS Consulting Partner
Acquia Preferred Partner
Sitecore Platinum Partner
Microsoft Partner
Magento Business Solution Partner

PennyWise is an integral part of our development team. We have worked together for a number of years and have consistently been impressed with the speed and dedication that they have applied to every task. The internal structure has meant we have the benefits of an internal team with the bonus of a massive amount of additional resource to call on when our needs dictate it (which they have on more than one occasion).

Testimonial User

- Rob Harlow Jaak Systems, UK

We have worked with PennyWise Solutions for over five years and look forward to working with them for many more. The best testament we can give is that they are true to their company name. They are and have been a valued business partner, fulfilling a very important part of our business. They are conscientious and understanding when delivering costs and solutions to our system requirements. They have completed all our projects on time and never let us down.

Testimonial User

- Chris U'dell Business & Domestic Insurance Services, UK

I first worked with PennyWise on a build for an internal app to help us audit client production needs. They were able to take a crude spreadsheet we provided and turn it into an app which is not only functional, but user-friendly and nice looking as well, which is important for us in a business which has a large aesthetic component. We were so impressed with the response and value we got from them that we're also migrating projects formerly handled by internal developers to PennyWise.

Testimonial User

- Kelly Olafson Vice President - Operations, Ogilvy & Mather Asia/Pacific

The team at PennyWise are professional, hard-working, and deliver a great product. We've hired them to do a variety of development projects and have always found the results to be great. Highly recommended.

Testimonial User

- Tim Ogilvie Early stage internet entrepreneur

I just wanted to let you know the team has been doing a consistently ***GREAT*** job since my last visit to Hyderabad. If we were playing cricket, the team has batted one 6 after another.

Testimonial User

- IT Director Wireless Device Management Company, USA

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